CaratLane Names Yami Gautam Dhar as First-Ever Brand Ambassador

CaratLane, part of the Tata Group and a leading omnichannel fine jewellery brand in India, has appointed Yami Gautam Dhar as its first-ever brand ambassador, marking a significant step in the brand’s growth and evolution.

Recognised for her authenticity, strong screen presence, and critically acclaimed performances, Yami Gautam Dhar reflects the spirit of the modern Indian woman—confident, self-made, and effortlessly graceful. Her persona closely aligns with CaratLane’s design philosophy and brand values, making her an ideal face for the label.

Saumen Bhaumik, Managing Director of CaratLane, described the association as a pivotal moment, noting that Yami’s authenticity, elegance, and contemporary outlook resonate strongly with the brand’s identity.

Sharing her thoughts, Yami Gautam Dhar expressed enthusiasm about the partnership, highlighting how CaratLane has redefined fine jewellery for modern India by making it stylish, versatile, and suitable for everyday wear.

This collaboration reinforces CaratLane’s intent to strengthen its cultural connect with consumers while positioning itself as a preferred destination for accessible fine jewellery that celebrates daily elegance and meaningful occasions.