Indriya, Aditya Birla Jewellery, surpasses the milestone of 50 stores across the country.

Indriya, the jewellery arm of the Aditya Birla Group, has achieved a significant milestone in its growth journey by expanding to 50 stores across India. The brand marked this achievement with the launch of its third store in Bengaluru, which stands as its landmark 50th outlet nationwide. This milestone reflects Indriya’s accelerated expansion, strong scalability, and growing appeal among consumers in the organised jewellery retail space, while reaffirming its dedication to celebrating the timeless love for jewellery.

In a relatively short period, Indriya has positioned itself among India’s fastest-growing fine jewellery brands. With a strategic presence across metropolitan cities and high-potential markets, the brand continues to prioritise exceptional craftsmanship, retail excellence, and elevated customer experiences. Recognised as a preferred bridal destination, Indriya offers regionally inspired bridal collections and intricate designs that help brides realise their dream wedding look. The brand operates in major cities such as Delhi, Mumbai, Hyderabad, Pune, Bengaluru, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, steadily strengthening its standing as a rapidly expanding national jewellery brand backed by the Aditya Birla Group.

Commenting on the milestone, Dilip Gaur, Director, Indriya, Aditya Birla Jewellery, said that reaching 50 stores is a meaningful achievement driven by disciplined execution, consumer trust, and a clear brand vision. He emphasised that the expansion reinforces the company’s long-term ambition to build a nationally admired jewellery brand.

Indriya’s growth is further anchored by the enduring legacy and credibility of the Aditya Birla Group, which for over a century has been synonymous with trust, governance, and sustainable value creation. This strong foundation provides Indriya with the confidence and stability to pursue its future growth plans.

Sandeep Kohli, CEO, Indriya, described the 50-store milestone as a reflection of the brand’s evolution into a design-led, experience-focused jewellery destination that resonates with modern India. He noted that the company’s momentum is fuelled by superior craftsmanship, distinctive retail formats, and a deep understanding of evolving consumer aspirations, all while honouring the country’s enduring affinity for jewellery.

With its 50th store milestone, Indriya continues to expand its national footprint, bringing an enhanced jewellery experience to customers across India and setting new benchmarks in organised jewellery retail.