Ajay Devgn Inaugurates New Kalyan Jewellers Showroom in Indore
Ajay Devgn unveiled a new showroom of Kalyan Jewellers at Sapna Sangeeta Road in Indore, strengthening the brand’s footprint in Central India. The launch also introduced a dedicated outlet for Candere, Kalyan’s lifestyle-focused omni-channel brand, marking a strategic step to engage evolving consumer preferences. The inauguration ceremony was attended by distinguished guests and patrons.
The co-located showrooms bring to life the concept of a “Complete Jewellery Destination,” offering a refined retail environment and an extensive portfolio that caters to diverse customer segments — from admirers of classic heirloom pieces to Gen Z shoppers and working professionals seeking modern, lightweight designs.
The Candere outlet is tailored for Gen Z, working women, and style-conscious men, featuring contemporary, lightweight collections starting at ₹10,000. Having evolved from a digital-first platform into a full-fledged omni-channel retailer, Candere blends online convenience with the tactile experience of in-store shopping.
Speaking at the event, Ajay Devgn expressed pride in being associated with the launch, highlighting Kalyan Jewellers’ strong reputation for trust and transparency. He noted that the new retail destination seamlessly combines the grandeur of traditional Indian craftsmanship with Candere’s youthful and accessible appeal, offering a compelling one-stop jewellery experience for Indore’s customers.
Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, stated that the expansion reflects Indore’s growing demand for both heritage-inspired jewellery and contemporary lifestyle pieces. By bringing together Kalyan’s legacy offerings and Candere’s agile, digital-first ethos, the brand aims to serve customers across every touchpoint — from classic gold ornaments to modern diamond creations.
To commemorate the launch, Kalyan Jewellers announced exclusive in-store promotions, including savings of up to ₹1,500 per gram on making charges. Customers can also avail the brand’s Special Gold Board Rate — uniform and among the lowest in the market — for a limited time.
All jewellery at Kalyan Jewellers is BIS-hallmarked and undergoes stringent purity checks. Patrons are also provided with the Kalyan 4-Level Assurance Certificate, which covers gold purity certification, complimentary lifetime maintenance, detailed product transparency, and clear exchange and buy-back policies — reinforcing the company’s commitment to credibility and customer trust.
The new showroom will feature Kalyan’s signature collections, including Muhurat (wedding jewellery), Mudhra (handcrafted antique designs), Nimah (temple jewellery), Glo (dancing diamonds), Ziah (solitaire-inspired diamond jewellery), Anokhi (uncut diamonds), Apoorva (special occasion diamonds), Antara (wedding diamonds), Hera (daily wear diamonds), Rang (precious stone jewellery), and Lila (coloured stones and diamond jewellery).