Senco Gold & Diamonds, one of India’s leading gold and diamond jewellery retail chains, has strengthened its footprint in its home state of West Bengal with the launch of its 86th franchise outlet in Kandi, Murshidabad.
Spanning 2,400 sq. ft., the newly opened store at Kandi Bus Stand has been thoughtfully designed to offer a warm and welcoming environment. Customers can explore an enhanced and immersive shopping experience across gold, diamond, platinum, and silver jewellery categories.
Expressing her views on the launch, Joita Sen, Director, Senco Gold & Diamonds, said the brand is pleased to deepen its presence in West Bengal with the Kandi store. She highlighted the region’s strong cultural affinity for precious jewellery and noted that customers in Murshidabad will now experience the brand’s hallmark blend of traditional craftsmanship and contemporary design, backed by its legacy of trust and innovation.
The store features an extensive selection, including lightweight everyday pieces, modern styles, intricately handcrafted traditional jewellery, festive collections, bridal statement designs, and exclusive men’s jewellery. These offerings reflect the brand’s longstanding commitment to purity, artistry, and design excellence.
Md. Zakir Hussain, Franchise Partner, shared that Senco Gold & Diamonds is widely recognised for its credibility, quality standards, and customer trust. He expressed pride in partnering with the brand and showcasing its diverse collections and skilled craftsmanship at the new outlet.
With nearly 200 stores across India—including 86 franchise outlets—and two showrooms in Dubai, Senco Gold & Diamonds continues to expand its nationwide and international presence, reinforcing its standing as a trusted jewellery brand across markets.