Ernest Jones, the UK jewellery retailer owned by Signet Jewelers, has unveiled a Valentine’s Day campaign offering free lab-grown diamond rings alongside qualifying natural diamond purchases.
As part of the limited-time promotion, customers who spend £1,500 or more on selected natural diamond jewellery will receive a complimentary lab-grown diamond ring set with a 1-carat stone, valued at £1,000. Those spending £2,500 or above will be gifted a larger 2-carat lab-grown diamond ring, worth up to £2,000.
The offer is available both online and across Ernest Jones stores in the UK, subject to stock availability. The retailer noted that the promotion excludes items already on sale and will be valid only while supplies last, with no details shared on the number of rings allocated.
Ernest Jones also confirmed that the complimentary lab-grown ring must be returned if the original natural diamond purchase is refunded, underlining the conditional terms of the Valentine’s Day promotion.