Kalyan Jewellers launches a new emotion-driven brand campaign across India featuring celebrities

Kalyan Jewellers has launched a new emotion-driven brand campaign, ‘Celebrating the Bonds that Shape our Lives’, featuring Amitabh Bachchan and Janhvi Kapoor along with the brand’s national and regional ambassadors.

Anchored in heartfelt storytelling, the campaign presents jewellery as a reflection of meaningful relationships and shared experiences, rather than confining it to specific occasions. By showcasing intimate moments that highlight family ties and personal connections, the initiative aims to connect with audiences across age groups and regions.

Through this campaign, Kalyan Jewellers reiterates its enduring commitment to trust, values, and emotional significance, while broadening its appeal among diverse consumer segments. By associating jewellery with everyday relationships and key life moments, the brand seeks to foster deeper engagement across India’s culturally rich and varied audience base.

The integrated campaign will be promoted across television, digital platforms, and regional media, reinforcing Kalyan Jewellers’ approach of blending celebrity presence with culturally relevant narratives to create emotional impact on a national scale.