Jacob & Co. has expanded its long-running partnership with South Korean icon G-Dragon by launching a limited-edition earring collection under his PEACEMINUSONE brand. The release highlights the house’s strategy of merging luxury craftsmanship with cultural influence from music and fashion.
The designs centre around PEACEMINUSONE’s signature daisy motif, a hallmark of G-Dragon’s creative identity. Instead of following seasonal trends, the pieces reflect a consistent artistic vision shared by the musician and the New York luxury jeweller.
The collection includes two versions: an accessible sterling-silver edition with gold accents and yellow sapphires, and a premium 18k white gold variant featuring pavé white diamonds and fancy yellow diamonds for high-end clientele.
Both styles will be produced in limited numbers and sold through select boutiques and online channels, with pricing determined by the materials used—appealing to both younger fans and established luxury buyers.
For the industry, this launch signals the increasing influence of global pop culture on fine jewellery. Collaborations with K-pop stars are emerging as an effective way to engage new-generation consumers while maintaining a high-end brand image through exclusivity and expert craftsmanship.
The release also reflects the growing impact of celebrity-led creative labels, which are now shaping the fine jewellery market beyond traditional fashion-driven collaborations.