PNG Jewellers, one of India’s most respected jewellery houses with a 193-year heritage, has entered the Bihar market with the launch of its first showroom in Patna on 7 December 2025. Situated on Kankarbagh Main Road, the spacious 4,000 sq. ft. store marks a significant step in the brand’s eastward expansion along the historic Peshwa route. After strong growth in Madhya Pradesh and Uttar Pradesh, Bihar emerged as the logical next destination.
For years, PNG Jewellers has enjoyed a loyal customer base from Bihar, prompting the brand to establish a dedicated presence in the state’s capital. The Patna outlet brings the full PNG experience, featuring exclusive sections for LiteStyle—its lightweight fine jewellery line—and Silvostyle, the brand’s silver jewellery division. Both are slated to grow into standalone store formats in the future.
With this launch, customers in Bihar can now explore PNG’s wide-ranging portfolio of 15 signature collections, including popular lines like Katha, Pratha, Nakshi, Swarajya, and Ashirvaad. The brand has also introduced Tulika, a special regional collection curated specifically for customers in Uttar Pradesh and Bihar.
To commemorate the opening, PNG Jewellers has rolled out special introductory offers: 0% deduction on old gold exchange, a flat 50% off on gold jewellery making charges, and a flat 100% off on diamond jewellery making charges—offering exceptional value to new customers.
The Patna debut comes at a time when PNG Jewellers is recording strong footfall and sales across recently launched stores in Uttar Pradesh. The brand’s diverse design-forward collections, combined with its promise of purity, transparency, and craftsmanship, have helped fuel this momentum. Signature initiatives like the annual Mangalsutra Mahotsav, now in its 21st year and showcasing 500–1,000 designs from 5 grams to 250 grams, continue to differentiate PNG Jewellers in emerging markets.
The new showroom was inaugurated by acclaimed actor Sushmita Sen, who shared her excitement: “It’s wonderful to see a legacy brand like PNG Jewellers bring its artistry and trust to Bihar. The Patna store will offer customers stunning designs and a warm, memorable jewellery-buying experience.”
Commenting on the brand’s entry into Bihar, Dr. Saurabh Gadgil, Chairman and Managing Director, said, “Our foray into Bihar is a natural extension of the historic Peshwa route that guided our growth through Madhya Pradesh and Uttar Pradesh. Bihar has always been on our map—not only for its cultural depth but also because many of our Mumbai customers hail from here. Patna allows us to strengthen that connection and bring our craftsmanship and service excellence to a discerning new market.”
With this launch, PNG Jewellers reinforces its commitment to delivering purity, design excellence, and region-focused offerings across India. The brand now operates 65 stores nationwide, continuing its steady expansion into key markets.