Keerthy Suresh Launches Jos Alukkas’ ‘Shubha Mangalyam’ Bridal Collection

Jos Alukkas, renowned for its quality, innovation, and fashionable jewellery in India, has introduced its new ‘Shubha Mangalyam’ wedding collection, featuring both traditional and contemporary bridal designs crafted to celebrate the spirit of marriage.

The collection was unveiled by Brand Ambassador and acclaimed actor Keerthy Suresh, who added grace and elegance to the event.

“The Shubha Mangalyam Wedding Collection is inspired by the rich temple artistry of South India. Each piece is thoughtfully crafted to be treasured for generations,” Keerthy Suresh shared during the launch.

Paul Alukkas, Managing Director of Jos Alukkas, added: “A wedding is a sacred union of tradition, emotion, and legacy. Shubha Mangalyam embodies this through designs that beautifully blend heritage with modern sophistication. Our in-house designers and master craftsmen from across India have meticulously created every temple jewellery piece to honour our cultural artistry. With this collection, we celebrate family, love, and tradition.”

The Shubha Mangalyam lineup offers stunning creations for every bride, including grand Vaddanam designs, intricately crafted harams (long chains), chokers, necklaces, odiyanams (hip chains), and bangles that showcase the opulence of South Indian gold jewellery.

Each piece undergoes stringent quality testing and is BIS HUID certified, reinforcing Jos Alukkas’ dedication to authenticity and excellence.

Shubha Mangalyam stands as a tribute to the beauty of Indian weddings — a complete bridal destination offering jewellery that is timeless, elegant, and meaningful. The exclusive collection is now available at all Jos Alukkas showrooms.