Reliance Jewels Reintroduces Its Iconic ‘Vivaham’ Collection for the Wedding Season

Reliance Jewels, one of India’s most trusted jewellery brands, welcomes the wedding season with the return of its highly anticipated ‘Vivaham’ collection—an homage to India’s diverse bridal traditions brought to life through timeless artistry. The 2025 edition blends classic cultural motifs with modern sophistication, reflecting how contemporary brides honour their heritage while expressing their unique style.

Drawing inspiration from regional craftsmanship across India, Vivaham features an exquisite selection of gold and diamond pieces. The collection spans the regal styles of Delhi and Punjab, the antique influences of Maharashtra and Gujarat, the intricate designs of Odisha, the temple-inspired grandeur of Andhra Pradesh, Telangana, and Karnataka, and the delicate motifs of Bengal and Assam. Each creation embodies a regional story, thoughtfully reinterpreted for the modern bride. The range includes chokers, long necklaces, waist belts, maang tikkas, earrings, bangles, and rings—crafted to enhance every bridal ensemble with enduring elegance.

To make the season even more rewarding, Reliance Jewels pairs its designs with attractive benefits. Its 100% Old Gold Exchange programme enables customers to convert old jewellery into new Vivaham pieces with full value assurance. Additionally, shoppers can enjoy up to 50% off on gold making charges and up to 30% off on diamond value and making charges.

Commenting on the launch, a Reliance Jewels spokesperson said, “Weddings are a celebration of emotion, culture, and personal expression. With Vivaham, we honour the individuality of every Indian bride—whether she gravitates toward traditional artistry or contemporary design. Each piece is crafted to make her feel luminous on her big day.”

The Vivaham collection is available across more than 145 Reliance Jewels showrooms nationwide.