Malabar Gold & Diamonds Introduces New Platinum Designs That Redefine Men’s Expression
Ahead of International Men’s Day, Malabar Gold & Diamonds has unveiled new pieces in its Men in Platinum collection, reflecting a contemporary view of masculinity—one shaped by empathy, intention, and a quiet, assured strength.
The campaign’s visual language is intentionally minimal. Shades of black, grey, blue, and warm brown combine with materials like leather, linen, brass, and soft matte finishes to create an atmosphere that is understated yet enduring. Within this refined setting, the jewellery appears natural and unembellished.
The narrative focuses on subtle, everyday moments—a man adjusting his cuff, sharing a glance, lifting his child, or painting his daughter’s nails. These scenes highlight presence over performance, portraying strength that is calm, grounded, and emotionally aware.
The collection is crafted in platinum for its purity and enduring resilience. Some designs feature Tiger Eye, known for its warm, earthy patterns. Together, the materials create pieces that feel structured yet fluid, and warm without losing their refined clarity.
Lighting plays a key role in the campaign. Sharper light underscores control and confidence, while softer tones reveal moments of connection. These shifts mirror the balance of composure and openness that the pieces are meant to express.
M.P. Ahammed, Chairman of Malabar Gold & Diamonds, noted, “Today’s man embraces a different kind of clarity—one where strength coexists with sensitivity and confidence with warmth. These new designs reflect this evolving reality, created for men whose daily lives blend responsibility, affection, and self-assurance.”
He added that this shift is visible across the country: men are expressing themselves through subtler choices, favouring long-lasting materials, personal details, and designs that reflect authenticity rather than appearance. The collection responds to this change with pieces suited for meaningful moments, personal milestones, and everyday interactions at work and home.
Men in Platinum presents a design language that pairs material strength with emotional depth, offering a refined expression of modern masculinity.
Design Highlights
Platinum Kadas: Subtle Strength
These kadas feature clean patterns, including lattice textures, linear grooves, and bold etched borders that give the metal character without excess. Hints of warm rose tones add dimension. Designed for men who prefer purposeful simplicity, they bring quiet confidence to everyday wear.
Platinum Rings: Modern Presence
The rings each project a distinct mood: one has a brushed surface paired with a dark inlay; another features a single diamond set with clarity; and a third combines a striking onyx face with a row of diamonds. All three share geometric precision and contemporary refinement.
Architectural Platinum Kadas
These kadas introduce a more structural aesthetic—one incorporates stepped segments softened by rose-toned links, while the other flows with a sweeping chevron-inspired pattern. Both designs balance form and fluidity, offering sophisticated style for Men’s Day.