Indriya Introduces Rajashree – The Bridal Collection of Maharashtra

Indriya, the jewellery brand from Aditya Birla Jewellery, proudly presents Rajashree, a breathtaking bridal collection inspired by the rich cultural heritage of Maharashtra. Designed for the bride who carries her legacy with pride and has long envisioned her perfect day, Rajashree transforms the state’s glorious traditions into a shining celebration of strength, beauty, and artistry.

More than just jewellery, Rajashree is an emotion — an ode to pride, resilience, and timeless craftsmanship. Each piece in the collection reflects the regal essence of Maharashtra through intricate detailing and layered storytelling.

At its core, Rajashree unfolds in three symbolic layers:

• Vajratik Haar – Adorned with the iconic Chandrakor Tilak, Vajratik Haar, and Shindeshahi motifs, this layer pays homage to legacy and valor, crafted in resplendent gold.
• Champli Haar – Inspired by jasmine blooms, this layer features green aventurine stones, traditional Maharashtrian beads, and a central Lakshmi pendant framed by paisley and mango motifs, Bel Pan leaves, Thishi beads, and ruby-studded Chakupara danglers — symbolizing prosperity and new beginnings.
• Saaj Haar – The final layer glows with divine devotion, celebrating Vishnu’s ten avatars — a serene tribute to faith, craftsmanship, and continuity.

For generations, Maharashtrian brides have dreamt of a wedding look that captures their roots and radiance. Rajashree turns that dream into reality — a fusion of cultural splendor and contemporary grace.

The Rajashree brand film beautifully encapsulates this vision of the modern Maharashtrian bride — confident yet rooted, elegant yet powerful. Released in Marathi and Hindi across TV and digital platforms, the film reflects the emotional depth and cultural pride behind the collection.

Sandeep Kohli, CEO, Indriya, shared, “With Rajashree, we aim to deepen our connection with Maharashtra by celebrating its royal artistry and timeless traditions. This collection is a step towards positioning Indriya as a leading name in regional bridal jewellery — creating designs that speak to brides who treasure their heritage.”

Abhishek Rastogi, Head of Design, Indriya, added, “Our goal was to capture the divine essence of Maharashtra through design. Rajashree is where heritage meets innovation — each layer tells a story of faith, craftsmanship, and emotion, brought to life through meticulous detailing and artistry.”

With a growing network of 36 stores across India, Indriya continues to bring authentic, exquisitely designed bridal jewellery closer to brides nationwide.