Jennifer Lopez Becomes Global Brand Ambassador for Zen Diamond

Zen Diamond has announced Jennifer Lopez as its new global brand ambassador, marking a major milestone in the brand’s international expansion across 22 countries. The partnership reflects Zen Diamond’s vision of merging timeless craftsmanship with contemporary design as it strengthens its global presence.

The collaboration took shape in August 2025, when Lopez, during her “Up All Night” tour across Europe and Asia, discovered Zen Diamond — a jewellery brand renowned for its artistry and innovation. Instantly drawn to its philosophy of elegance and empowerment, Lopez found a natural alignment with Zen’s creative spirit. What began as a serendipitous meeting evolved into a meaningful partnership. As brand ambassador, she will also collaborate on future projects that celebrate the brilliance and sophistication synonymous with both Jen and Zen.

The new Zen Diamond campaign, captured in Los Angeles by acclaimed photographer Norman Jean Roy, showcases Lopez’s captivating allure and the radiance of Zen’s diamond creations, delivering a striking portrait of glamour and modern sophistication.

Emil Güzeliş, Chairman of the Board of Zen Diamond, shared, “Partnering with Jennifer Lopez — a global icon whose talent, strength, and charisma inspire millions — is an incredible moment for us. Her energy perfectly reflects Zen’s vision and the essence of our designs. This collaboration marks a defining chapter in our journey toward international growth.”

Adding an India perspective, Neil Sonawala, Managing Director of Zen Diamond India, said, “India is a vibrant market where tradition and modern aspiration coexist. Our goal is to make natural diamond jewellery a daily expression of individuality and confidence. With Jennifer Lopez joining our global family, and our continued focus on innovation, artistry, and storytelling, Zen Diamond is redefining contemporary luxury for today’s consumers — with creativity, craftsmanship, and collaboration at its heart.”