Tyaani Features Zeenat Aman as the Face of Ageless Elegance in ‘Forces of Tyaani’
The iconic actress of 1970s Bollywood, Zeenat Aman, remains as captivating and relevant as ever, proving that true glamour doesn’t fade—it transforms. The Forces of Tyaani campaign goes beyond honoring her legacy; it’s a powerful statement that like fine jewellery, truly timeless women never lose their brilliance.
By choosing Aman as the face of this campaign, Tyaani is making a bold move against the jewellery industry’s obsession with youth, instead celebrating the growing influence of older Indian women in the luxury space—women who are confident, affluent, and drawn to meaningful, enduring designs rather than fleeting trends.
This campaign is a significant milestone in the ongoing Forces of Tyaani series, which has already featured leading names like Shefali Shah, Rasika Dugal, Tillotama Shome, Shweta Tripathi, Jiya Shankar, Shalini Pandey, Kalki Koechlin, Jim Sarbh, and Kusha Kapila. But with Zeenat Aman at the helm, the campaign reaches a defining moment—led by a timeless icon whose charm spans generations.
In the campaign video, Zeenat Aman speaks with confidence and grace:
“I am—and always will be—Zeenat Aman. Today, tomorrow, always. They don’t make icons like they used to.”
Karan Johar, Tyaani’s founder, shares his excitement:
“Having the legendary Zeenat Aman lead Forces of Tyaani is like a dream come true. Her legacy has stood the test of time, her words have influenced generations, and her individuality remains untouched by age. At Tyaani, we’ve always believed that true luxury lies in individuality—and Zeenat embodies that perfectly.”
The collection at the core of this campaign features Tyaani’s signature uncut diamond jewellery. Originating in the 18th century, this technique has been adapted by Tyaani for the modern woman. Known for its brilliance and lightweight design, it avoids the use of wax, allowing natural light to enhance each stone’s sparkle. These pieces perfectly embody Tyaani’s fusion of age-old craftsmanship with a modern outlook—just like Zeenat Aman’s enduring and ever-evolving allure.