Joyalukkas Announces Samantha Ruth Prabhu as its New Brand Ambassador

Joyalukkas, renowned as the world’s favourite jeweller, has officially announced Samantha Ruth Prabhu as its new brand ambassador. The acclaimed actress will bring her unmatched charm and elegance to represent Joyalukkas’ exquisite designs and its long-standing heritage of craftsmanship across global markets.

This collaboration unites two icons who share a passion for perfection, grace, and authenticity. Samantha’s charm and refined taste align seamlessly with Joyalukkas’ 30-year legacy built on creativity, trust, and a commitment to delighting millions of jewellery lovers around the world.

Dr. Joy Alukkas, Chairman of Joyalukkas Group, expressed, “Samantha represents the essence of today’s modern woman – confident, stylish, and truly unique. Her persona beautifully aligns with our philosophy of cherishing life’s precious moments through fine jewellery. We are delighted to welcome her to the Joyalukkas family as we continue to inspire jewellery enthusiasts globally.”

Sharing her thoughts, Samantha Ruth Prabhu said, “Jewellery has always been a personal reflection of who I am – a blend of emotion, celebration, and strength within every design. Joyalukkas captures all of this and more. I’m truly excited to collaborate with a brand that values both beauty and depth while encouraging women everywhere to shine with confidence.”

The partnership will be showcased through an upcoming global campaign featuring Samantha, highlighting Joyalukkas’ timeless design legacy in her unique style. This initiative will further strengthen the brand’s global recognition, now represented by two iconic faces — Samantha Ruth Prabhu and the acclaimed actor Kajol.