Solitario Opens 20 New Outlets This Navratri, Showcasing Its Biggest Retail Expansion Across India

Solitario, a leading name in lab-grown diamond jewellery, has embarked on its largest retail growth initiative yet by launching 20 new stores across India during the Navratri festival. This includes 10 flagship stores and 10 shop-in-shop formats located in key cities such as Mumbai, Delhi, Hyderabad, Pune, Indore, and Kolkata. This expansion aligns with the cultural spirit of Navratri, blending innovation with tradition.

Taking advantage of the festive jewellery shopping season, this move boosts the availability of Solitario’s sustainable and ethical diamond offerings. Shoppers can now explore the brand’s newest Vermeil Collection, which boasts over 400 modern designs.

In Mumbai, two new stores have been launched—a 350 sq. ft. store in Vashi and a 450 sq. ft. outlet on Linking Road. In Delhi, Solitario has opened a 600 sq. ft. outlet in Paschim Vihar and an 850 sq. ft. store in Karol Bagh, a vibrant commercial hub.

The expansion was ceremonially launched by co-founders Vivek Oberoi and Ricky Vasandani with a religious ritual at the Mumba Devi Temple, reaffirming the brand’s respect for cultural roots and spiritual values.

Ricky Vasandani, Co-Founder & CEO, remarked that this Navratri marks a transformative moment for Indian luxury, with 10 exclusive store openings across major cities showcasing their mission to make ethical, aspirational luxury accessible across the nation.

Vivek Oberoi, Co-founder, emphasized the significance of the moment, stating that this is more than just a business expansion—it’s a movement toward conscious and responsible luxury. He highlighted their presence across cities from Hyderabad to Delhi as proof of their dedication to offering ethical and world-class fine jewellery.

Established in 2022, Solitario has expanded its presence internationally with more than 10 flagship outlets, located in cities such as Mumbai, Bengaluru, Chennai, Lucknow, and global markets like Dubai, Malaysia, and Spain. This growth highlights the company’s strategic direction and rising popularity of thoughtfully designed, ethical jewellery both in India and worldwide.