Jewelbox Unveils Its Inaugural Diwali Campaign Featuring Vaani Kapoor, Highlighting Diamonds as Emblems of Enduring Relationships

Lab-grown diamond brand Jewelbox has unveiled its first-ever Diwali campaign starring Vaani Kapoor, centered around the touching theme “This Diwali, say it with a diamond.” The heartwarming film narrates a story of a mother and daughter, portraying diamonds as more than ornaments—they symbolize love, gratitude, and cherished generational bonds.

For the first time, Jewelbox has aligned its brand narrative with the spirit of Diwali, connecting the brilliance of diamonds with one of India’s most beloved festivals. The campaign highlights jewellery as an expression of emotion and togetherness, celebrating relationships that stand the test of time.

Rolling out across India, the campaign will utilize a combination of outdoor visibility and digital outreach via Instagram, YouTube, and Meta. To enhance consumer engagement, Jewelbox has introduced festive offers to boost brand awareness and participation during the holiday season.

“Diwali represents light, love, and new beginnings,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “This campaign beautifully mirrors those emotions with genuine warmth. Vaani Kapoor perfectly embodies the grace and sincerity that align with our philosophy. Through this film, we hope to inspire people to express their love in a deeply personal and lasting way—by saying it with a diamond.”

Established in 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox has swiftly expanded with a commitment to sustainable, innovative, and affordable lab-grown diamond jewellery. Today, the brand operates in nine major Indian cities—including Mumbai, Delhi, Chennai, Kolkata, and Bengaluru—alongside a flourishing online presence.