Raveena Tandon and Rasha Thadani Join Hands for Their First-Ever Brand Collaboration to Unveil Reliance Jewels’ Latest Festive Collection
This Diwali, Reliance Jewels, among India’s most trusted jewellery names, has introduced its new festive collection — a dazzling tribute to the joy and grandeur of the season. In a landmark move, the brand has appointed Raveena Tandon and her daughter Rasha Thadani as its very first brand ambassadors.
Representing a harmony of tradition and modern elegance, the mother-daughter duo reflects the timeless bond Indians share with jewellery. Through this partnership, Reliance Jewels highlights how jewellery bridges generations — preserving cherished heirlooms while embracing stylish, contemporary designs suited for today’s lifestyle.
Gayatri Yadav, Group CMO at Reliance Industries Ltd, shared her thoughts during the launch, highlighting that gold has always had a deep emotional and cultural value for Indians—it represents tradition, milestones, and identity. However, as fashion evolves, some traditional jewellery styles no longer align with modern self-expression. The new Diwali Collection reflects this shift, combining classic traditions with a modern aesthetic. Featuring Raveena Tandon and her daughter Rasha, the campaign bridges generational preferences, encouraging families to update their jewellery with pieces that respect tradition while embracing contemporary design.
The festive jewellery line is inspired by elements unique to Diwali, including motifs of Goddess Laxmi, Rangoli patterns, lanterns, diyas, marigolds, lotus flowers, and peacocks. These are beautifully crafted in gold and diamonds. The collection offers a variety of items like earrings, chokers, long necklaces, bangles, and rings, perfect for Diwali, Dhanteras, weddings, and other festive celebrations.
Raveena Tandon expressed her joy in joining the campaign, saying she’s excited to collaborate with Reliance Jewels for their festive line. She emphasized that festivals symbolize happiness and unity, and this jewellery collection beautifully reflects those values by merging traditional elements with a modern touch.
Rasha Thadani shared her thoughts, stating that jewellery should be a true representation of one’s identity, regardless of the occasion. She expressed that the collection allows her to showcase her unique personality while embracing the joy of the festive season. Each jewellery piece, she noted, feels like a personal expression—highlighting both style and individuality with a celebratory flair.
For Diwali, Reliance Jewels is offering customers full value for their old gold through a 100% Old Gold Exchange Value offer. This allows people to trade in old jewellery and update their collection with fresh, contemporary designs. Additionally, festive discounts include up to 45% off on making charges for gold jewellery and up to 35% off on diamond value and making charges. These offers are valid until November 2, 2025.
The New Festive Collection is now available at over 140 Reliance Jewels showrooms across India.