Senco Gold & Diamonds, a top jewellery brand in India, has launched its very first showroom in Dehradun. The grand opening was held on the fifth day of Dussehra, a festival that celebrates prosperity and fresh beginnings, with the event attended by Vidya Balan, the brand’s ambassador and renowned actor.
The new 8,000-square-foot, two-story showroom is located on the prestigious Rajpur Road, marking the brand’s entry into the state of Uttarakhand. The outlet features a wide array of jewellery in gold, diamond, and platinum, offering everything from timeless, heritage-inspired styles to contemporary designs suited for all age groups and fashion tastes.
Speaking about the launch, Suvankar Sen, Managing Director and CEO of Senco Gold & Diamonds, shared:
“We’re thrilled to bring our brand to Uttarakhand through our debut store in Dehradun, just in time for the festive season. Our aim is to offer the people of the city a fresh destination for festive jewellery shopping, showcasing Senco’s signature craftsmanship, elegance, and long-standing tradition in a place celebrated for its cultural richness.”
Joita Sen, Director at Senco Gold & Diamonds, highlighted:
“Each jewellery piece we create embodies the spirit of the wearer and the craftsmanship of the creator. A key strength of Senco lies in its ability to align with the unique cultural and aesthetic tastes of different regions. Our jewellery ranges from classic to modern styles and includes collections in gold, diamond, and platinum—offering something for every age group and occasion. This new outlet in Dehradun perfectly captures our commitment to diversity and inclusiveness in design.”
Actor Vidya Balan shared her appreciation for the brand, stating:
“For Indian women, jewellery is more than a fashion accessory—it carries emotional value, cultural significance, and is a symbol of our strong feminine spirit. I’m proud to be here today supporting a brand that stands for purity, trust, and timeless beauty. Every Senco piece, including the one I have on, is thoughtfully made for those who value and express their true identity.”
Through this new store opening, Senco Gold & Diamonds strengthens its presence in North India, bringing its tradition of fine craftsmanship and elegant design to the stylish and culturally rich community of Dehradun.