Luxury diamond jewellery brand Irasva has unveiled Rüh, a new bridal capsule collection inspired by Pichwai art, the 400-year-old sacred painting tradition from Nathdwara, Rajasthan. Conceived to reinterpret bridal jewellery as cherished heirlooms, Rüh weaves together heritage, spirituality, and modern elegance.
Reflecting Irasva’s philosophy of blending contemporary design with Indian traditions, the collection translates spiritual motifs and symbolic artistry into jewellery crafted not just for brides but also for their mothers, sisters, and bridesmaids. Each creation is hand-painted by master artisans using delicate miniature brush techniques, celebrating the intricate beauty of Pichwai paintings.
Key symbolic motifs in the collection include:
- Lotus flowers – signifying purity and spiritual awakening,
- Tree branches – representing grounding and growth,
- Celestial blue backdrops – symbolising divine connection with Lord Krishna.
More than ornamental, these elements capture the emotional and spiritual significance of the bridal journey, making Rüh a meaningful collection for today’s women who seek depth and symbolism in their jewellery.
“The Rüh Collection honours the essence of Indian heritage — at once delicate and powerful, intricate yet deeply meaningful. Inspired by Pichwai artistry, each jewel incorporates sacred motifs such as the lotus and kadamba tree, symbolising purity, growth, and divine connection. Rüh goes beyond ornamentation — it is heritage transformed into soul and spirit,” shared Leshna Shah, Founder & Creative Director of Irasva.
Rüh forms an integral part of Irasva’s larger bridal portfolio, which also showcases:
- Amara – timeless silhouettes representing eternal love,
- Polki – reminiscent of the Mughal era’s regal grandeur, and
- Diamond Bridal Jewellery – blending modern sophistication with lasting charm.
With this unveiling, Irasva reaffirms its dedication to revitalising Indian heritage through innovative, design-led craftsmanship. Rüh elevates jewellery from being a ceremonial adornment to a profound expression of emotion and legacy — pieces that begin their journey on a bride’s wedding day and carry meaning throughout a lifetime of treasured memories.