In the lead-up to the 2025 CIBJO Congress in Paris, the CIBJO Ethics Commission has issued its sixth pre-congress Special Report, outlining best practices for upholding integrity in the jewellery and watch industries.
Compiled under the guidance of Sara Yood, the report addresses four critical themes: anti-money laundering and financial transparency, ethical marketing and greenwashing risks, consumer disclosure and product integrity, and the role of technology in advancing transparency.
“Ensuring integrity and transparency across the supply chain is the most pressing challenge facing our industry today,” said Ms. Yood, stressing that shifting consumer expectations and tightening regulations make responsible business conduct indispensable for both protecting companies and safeguarding consumer trust.
The report further explores how technology can drive integrity. Blockchain offers secure provenance tracking, while AI can support greater accuracy in grading and pricing. Yet Ms. Yood cautioned that the reliability of these tools depends on the quality of data and noted that AI may carry risks of bias or limited transparency.
“Integrity and transparency are not optional ideals – they are essential to the continued success of the jewellery sector,” she emphasized, adding that these values reinforce consumer confidence, avert regulatory risks, and uphold jewellery’s status as a timeless symbol of beauty and celebration.
The 2025 CIBJO Congress is set to commence in Paris on October 27.