As the auspicious Varamahalakshmi festival nears, Kushal’s Fashion Jewellery launches a new festive line — an exquisite collection of temple jewellery in antique finish and 92.5% pure silver, where time-honoured tradition meets modern elegance. Drawing from South Indian heritage, the pieces showcase intricate Lakshmi-inspired designs and craftsmanship reminiscent of majestic temple architecture. The campaign features actress Ashika Ranganath, who embodies the collection’s grace and poise.
Varamahalakshmi, a festival celebrated widely in South India, is when women seek blessings for wealth and family well-being. It’s also a time when traditional attire and spiritually symbolic jewellery take center stage. Kushal’s new collection embraces these traditions while offering versatility for everyday wear. In the campaign, Ashika dons a stunning long beaded necklace with green stones and a Lakshmi-engraved medallion — perfectly echoing the collection’s divine, detailed, and festive essence.
Inspired by ancient South Indian temple carvings, the collection is rich in motifs such as Goddess Lakshmi on a lotus, elephants, swans, bells, and ornate pillars. These sacred symbols adorn a wide range of jewellery, from necklace sets and bangles to jhumkas, armlets, and waist belts — allowing women to create complete, devotion-rich ensembles.
Manish Gulechha, Co-Founder of Kushal’s Fashion Jewellery, shared,
“This Varamahalakshmi edit is our homage to the inner strength, grace, and spiritual beauty of every woman. Each piece, crafted in antique gold tones and 92.5 silver, blends timeless temple art with a contemporary aesthetic. It’s jewellery with meaning and elegance. We’re proud to have collaborated with Ashika Ranganath, whose rooted charm perfectly captures the spirit of this festive collection.”
This exquisite collection, available in both antique-finish and 92.5 BIS hallmarked silver, blends age-old craftsmanship with modern elegance. The antique gold-plated pieces exude a culturally rich charm ideal for ceremonial occasions, while the silver pieces offer a chic, contemporary style perfect for today’s festive looks. Each finish pays homage to the timeless appeal of traditional temple jewellery.
Actress Ashika Ranganath, who features in the campaign, shared,
“Wearing these pieces brought me closer to my cultural roots. More than just ornaments, they are a tribute to womanhood and inner strength. Kushal’s Fashion Jewellery seamlessly fuses heritage with modern design, making every woman feel truly unique.”
Whether you’re dressing up for Varamahalakshmi puja, choosing a thoughtful gift, or styling your festive wardrobe, this collection celebrates the divine femininity within every woman — powerful, elegant, and radiant.