Renowned silver jewellery brand Tribe Amrapali has opened its 34th retail outlet at Pacific Mall in Tagore Garden, New Delhi. This new location strengthens the brand’s presence in the capital, bringing customers a richer and more engaging journey into its fusion of traditional and contemporary jewellery.
The cultural vibrancy and historical richness of New Delhi have long shaped Tribe Amrapali’s design sensibility—combining architectural influences and vintage charm with a modern twist. The new store at Pacific Mall celebrates this blend, providing a space where timeless craftsmanship meets daily wearability.
Featuring an eclectic range—from bold silver necklaces and ornate jhumkis to innovative ear cuffs and finely detailed stackable rings—the store reflects the brand’s core belief in jewellery as a medium for storytelling, steeped in heritage and reimagined for today’s world.
Akanksha Arora, CEO of Tribe Amrapali, remarked, “Launching our store at Pacific Mall, a vibrant retail hub in West Delhi, is a natural progression for Tribe Amrapali. Our loyal Delhi clientele has always appreciated the brand’s essence—where tradition intertwines with modernity. This store aims to deliver a shopping experience that honors craftsmanship, fosters community, and highlights contemporary Indian culture.”
The design of the Pacific Mall outlet reflects Tribe Amrapali’s signature ethos—artisanal, expressive, and rooted in storytelling through handmade creations. Whether catering to everyday wear or standout pieces, the store is envisioned as a cultural destination for jewellery aficionados and design lovers.
As the brand continues expanding across airports, high-end malls, and major shopping streets in India, each new store reinforces its dedication to blending Indian artistry with a modern voice.
Launched initially as an online platform in March 2013, Tribe Amrapali emerged as an offshoot of the parent brand Amrapali. It was conceived to deliver contemporary, accessible designs born from an experimental design vision, with a primary focus on silver and gold-plated silver jewellery. Today, the brand operates 34 outlets across India.