VBJ Since 1900, Vummidi Bangaru Jewellers, one of India’s most renowned and trusted legacy jewellery brands, has launched its six-week ‘Extravagant Aadi’ festival campaign, running from July 11th to August 17th, 2025. To mark the festive season, the brand is offering special Aadi discounts on a wide range of jewellery—Gold, Diamond, Silver, Solitaire, Platinum, and Precious Stones.
VBJ Since 1900 holds deep historical pride in having crafted the Sengol, an important cultural artifact representing India’s democratic roots. Unearthed and authenticated by VBJ’s team after 72 years, the Sengol now stands beside the Speaker’s chair in India’s new Parliament—a symbol of VBJ’s dedication to heritage and tradition.
As a tribute to this legacy, the Aadi campaign includes 20% off on making charges and value addition (VA) across various jewellery types including gold, diamond, silver, platinum, and precious stones. Additionally, there is 10% off on silver jewellery and 3–5% off on solitaire diamonds. These offers are valid at VBJ showrooms in Anna Salai, Anna Nagar, and Frisco, Dallas (USA).
On the campaign, Amarendran Vummidi, Managing Partner, stated:
“Aadi is a time of devotion, abundance, and celebration. At VBJ, we honour this with elegant creations that fuse heritage with contemporary design, allowing patrons to enjoy timeless handcrafted pieces.”
Jithendra Vummidi, Managing Partner, added:
“VBJ has always stood for tradition and trust. Through the ‘Extravagant Aadi’ initiative, we’re expanding our reach while also offering customisation, quick delivery, and unmatched quality—hallmarks of every VBJ creation.”
VBJ encourages customers to visit early and explore an extensive festive collection that beautifully blends tradition with personal milestones.