In an effort to enhance customer experiences through knowledge and trust, Tanishq, a leading Indian jewellery brand under Titan Company Limited (part of the Tata Group), has partnered with Gemological Science International (GSI). This collaboration introduces advanced gemological training programs tailored for Tanishq’s retail and corporate teams across India.
Tanishq believes jewellery holds deep personal meaning for each customer. Driven by this philosophy, the brand strives to ensure customers feel empowered, informed, and confident when making their jewellery choices.
The partnership with GSI reflects this ongoing commitment. It aims to equip Tanishq staff with deeper expertise in diamonds, colored gemstones, and the finer details of jewellery craftsmanship. Integrated with the brand’s design philosophy and diverse product offerings, this knowledge will help enhance customer conversations and elevate in-store engagement. The training initiative blends GSI’s gemological expertise with Tanishq’s customer-first approach, enabling team members to highlight the artistry and quality of every piece.
Hemang Nensee, Lead – Retail Capability Jewellery at Tanishq, emphasized that trust and transparency are central to the Titan Jewellery Division’s values. GSI’s certification programs have empowered staff at both Tanishq and Mia with strong product knowledge and assurance. Beyond training, GSI has helped craft impactful in-store stories and customer education tools, ensuring a jewellery experience rooted in authenticity and expert care. He praised the partnership for its role in creating informed teams and confident customers.
Ramit Kapur, Managing Director of Gemological Science International (GSI), expressed pride in supporting Tanishq’s initiative to elevate transparency and education within the jewellery retail space. He highlighted that GSI’s training programs are crafted to equip sales professionals with essential gemological skills that help build customer trust and confidence.
Together, Tanishq and GSI are committed to creating a jewellery shopping experience that’s not only elegant and meaningful but also trustworthy and comforting. Their shared goal is to ensure that knowledge and genuine care are at the heart of every purchase, making each milestone in a customer’s life even more memorable.