Bollywood actress Vaani Kapoor officially opened Aisshpra Gems & Jewels’ new flagship showroom in Sigra, Varanasi, marking a key expansion milestone for the brand in eastern Uttar Pradesh. This new three-story outlet is Aisshpra’s largest so far and represents a major step in bringing the Gorakhpur-based jeweller’s legacy to a wider and more culturally diverse audience.
Known for her poise and charm, Vaani Kapoor described the store as “a beautiful blend of traditional Indian heritage and contemporary design,” echoing Aisshpra’s vision of combining classic craftsmanship with modern elegance.
With a trusted reputation built over 85 years, Aisshpra Gems & Jewels has catered to a loyal clientele across eastern Uttar Pradesh. Though many Varanasi customers were previously served through the brand’s Gorakhpur location, this new showroom brings Aisshpra’s iconic collections right into the heart of the city.
Diverse Collection Rooted in Tradition
The three-level showroom features a rich assortment of jewellery, ranging from bridal and festive pieces to everyday wear in gold, diamonds, silver, polki, and kundan. One of the highlights is the temple-themed collection, deeply inspired by religious symbolism and traditional craftsmanship—reflecting the cultural essence of Varanasi.
Special Launch Promotion
To mark the grand opening, Aisshpra is offering an exclusive up to 50% discount on making charges for gold and diamond jewellery on purchases above ₹2 lakh, available for a limited time.
Reinforcing Local Commitment
Atul Saraf and Anoop Saraf, Directors at Aisshpra, described the new showroom as a strong reflection of the brand’s enduring dedication to Varanasi. They shared, “Our family has upheld a tradition of trust and excellence across generations. With this expansion into the spiritual capital of India, we’re excited to bring a jewellery experience that blends heritage with modernity.”
Industry experts and jewellery retailers view Aisshpra’s entry into Varanasi as a reflection of a wider shift in consumer behavior—where loyalty stems not just from product quality, but also from local relevance, convenience, and emotional connection.