
Swarovski has unveiled its newest fine jewelry line, the Octagon Collection, which highlights a signature, patented diamond cut inspired by the brand’s iconic logo. Developed by Global Creative Director Giovanna Engelbert, the distinctive octagon shape marks a bold step in Swarovski’s evolving design journey.
At the core of the collection is the Swarovski Octagon Cut, featuring 57 meticulously crafted facets—32 on the pavilion, 24 on the crown, and a single facet on the table. This precision design enhances brilliance and optimizes light reflection, offering a radiance superior to traditional emerald and baguette cuts.
The collection comprises ten refined pieces, combining bezel-set lab-grown diamonds with fine metals. Standouts include pendants in white and yellow gold, yellow gold mini hoop earrings, white gold studs, a yellow gold bracelet, and a range of rings—such as vertically and horizontally set solitaire rings and a band ring—available in both gold tones.
Swarovski described the line as “a new chapter in Swarovski savoir-faire,” emphasizing that the Octagon cut and its debut collection blend the timeless charm of lab-grown diamonds with bold, signature aesthetics designed to celebrate life’s most cherished occasions.