As an experienced leader in the luxury and fine jewellery industry, Celine carries over 20 years of expertise in commercial strategy, brand development, and client relations across various global markets.
Previously, Celine was the CEO of De Beers London, where she led a significant brand transformation and enhanced its international retail footprint. Her career features key leadership roles, including CEO of De Beers Forevermark and De Grisogono, as well as high-level positions at Richemont and Louis Vuitton, where she served as International Director of High Jewellery and Exceptional Pieces at Piaget. She is also a certified diamond graduate from the GIA.
In her new position, Celine will operate out of London and oversee Bonhams’ global commercial strategy, with an emphasis on improving client experiences and aligning the company’s vision with its growing international presence.
Chabi Nouri, Global CEO of Bonhams, expressed, “We are thrilled to have Celine Assimon join us at Bonhams. She brings a valuable mix of commercial know-how, leadership, and a profound understanding of the luxury sector. Her addition strengthens our dedication to cultivating client relationships and boosting Bonhams’ global commercial capabilities.”
Regarding her new position, Celine stated, “I am excited to be part of Bonhams at such an exciting time in its journey. With its remarkable heritage and forward-thinking vision, Bonhams holds a unique place in the auction industry. I am eager to help further its global growth and success.”