CaratLane – A TATA Product, has recently launched Runway, a pioneering new jewellery collection that celebrates the enthusiasm, ambition, and elegance of women in aviation. With this launch, CaratLane becomes the first Indian jewellery company to pay respect to the trailblazing ladies of the skies.
The advertising film tells the experiences of a commercial pilot, a cabin crew professional, and a fighter pilot, each of whom found their own way to convey their passion for flying through this wonderful collection. The Runway collection, a world-first for the category, soars above convention with a dazzling lineup of 20+ designs made in 9KT and 14KT gold and diamonds.
Some of the designs have moveable aircraft themes that move gracefully. Each design tells a story of flight, daring, and sky-high dreams via superb jewelry. CaratLane had an exclusive collection preview event in full grandeur at its signature store in Bandra, Mumbai, where real-life cabin staff were invited for a first look. Gul Panag, an actress, politician, and adventure enthusiast who also holds a private flying certificate, attended the event.
Saumen Bhoumik, MD of CaratLane, stated, “Aviation in India is one of the fastest-growing businesses globally, and we are happy to have the greatest proportion of female pilots. Aircrew personnel have become style icons and emblems of a rising, contemporary India since the days of Air India, the country’s sole national carrier.