Emerging demi-fine jewellery brand Palmonas has officially made its entry into North India by inaugurating its first physical outlet in the region, located at the newly established Omaxe Chowk in Delhi’s renowned Chandni Chowk. This launch signifies an important step in the brand’s retail growth strategy, bringing its modern jewellery collections closer to consumers in the capital.
The newly opened store features a thoughtfully selected assortment of lightweight, everyday jewellery, including rings, necklaces, earrings, and bracelets—all crafted to balance affordability with longevity. Tailored for the contemporary Indian woman, Palmonas jewellery is recognized for its tarnish-resistant qualities and versatility for daily wear.
Bollywood actress and co-founder Shraddha Kapoor, prominently showcased in the store’s promotional visuals, expressed her enthusiasm about the launch. “Palmonas was established to offer elegant, lasting, and budget-friendly jewellery options for women eager to enhance their everyday style. Opening our inaugural store in North India, particularly in a vibrant location like Omaxe Chowk, is incredibly meaningful,” she remarked.
Initiated in 2022 by Pallavi Mohadikar and Amol Patwari, the Pune-based brand swiftly gained popularity for its contemporary design approach and global perspective. Currently, Palmonas ships to over 200 countries, but the new venture into physical retail aims to create a more engaging brand experience.
Emphasizing the significance of the location, Jatin Goel, Executive Director at Omaxe Group, stated, “Omaxe Chowk connects Delhi’s rich cultural heritage with top-notch retail facilities. Palmonas’ presence here illustrates a shift in consumer preferences towards curated, experiential shopping that resonates with a new generation of shoppers.”
By joining esteemed jewellery brands such as Tanishq, Malabar, CaratLane, and Senco, Palmonas’ debut in Delhi solidifies its position within the competitive and rapidly changing Indian jewellery market—providing fresh allure for style-savvy, value-conscious consumers.