Founded by entrepreneurs of Indian descent, Ankur and Aditi Daga, Angara has established itself as a thriving entity exceeding $100 million in the US, UK, and Australia, recognized for its exquisite handcrafted jewellery crafted from gemstones, diamonds, and pearls. With an eye on the changing landscape of India’s jewellery market, the brand is now set to introduce bespoke, made-to-order fine jewellery that fuses traditional artistry with modern technology.
“India’s jewellery market is experiencing a remarkable turning point,” remarked Ankur Daga, Founder & CEO. “Consumers are moving away from mass-produced designs and looking for jewellery that embodies a personal narrative. We’ve refined this digital-first experience on a global scale, and now it’s the right moment to bring that innovation back to India.”
Central to Angara’s strategy in India is its vertically integrated, digital-first model, enabling customers to customize every aspect of their jewellery—from the type and size of gemstones to the metal and setting—via an intuitive online platform supported by AI-driven suggestions. This approach ensures both top-quality products and price transparency by cutting out intermediaries and lowering markups.
Aditi Daga, Co-founder, commented, “Indian consumers have often faced a dilemma between traditional jewellery and high-end brands with excessive prices. Angara addresses this gap by offering jewellery that is not only elegant and meaningful but also accessible—tailored to each individual.”
Angara’s expansion arrives at a moment when Indian consumers are transitioning from purchasing heirloom pieces to preferring more emotionally significant, everyday elegance. As the interest in colored gemstones rises amidst the shifting dynamics between natural and lab-grown diamonds, Angara—an expert on rubies, sapphires, emeralds, and others—is well-equipped to leverage this trend.
With over a million customers worldwide and facilities located in Ireland, Canada, Thailand, and now India, Angara intends to complement its online debut with physical retail locations in the near future. These experiential stores will provide opportunities for in-person engagement with its collections while upholding the brand’s signature customization.
In order to assist its Indian clientele, Angara has secured comprehensive control over its supply chain, guaranteeing ethical sourcing, quality assurance, and exceptional craftsmanship at every step. Its sustainable, made-to-order approach also resonates with the growing demand for conscious luxury among Indian consumers.
As Angara makes its entrance into the Indian market, it is not merely launching another brand—it is ushering in a new era in fine jewellery. With a robust heritage, an innovative mindset, and a customer-centric philosophy, Angara is set to revolutionize the way India shops for and interacts with jewellery.