Akshaya Tritiya, celebrated as one of the most auspicious festivals in India, signifies a period of prosperity, fresh starts, and enduring traditions—particularly when it involves purchasing gold. This year, CaratLane – A TATA Product, and India’s premier omnichannel jewellery brand—is enhancing the festivities further with the introduction of its latest celestial-themed collections: Sol and Luna.
These stunning new collections are inspired by the sun and the moon, elegantly merging symbolism, artisanal skill, and everyday sophistication. Their launch coincides perfectly with the ethos of Akshaya Tritiya and the regional New Year celebrations throughout India—making it an ideal moment to embrace new journeys wrapped in brilliance.
Commenting on the launch, Saumen Bhaumik, CEO & MD – CaratLane, stated:
“Akshaya Tritiya is one of the most propitious periods of the year—when customers actively look to purchase gold. With Sol and Luna, we’ve introduced collections that celebrate this spirit while meeting the rising demand for design-focused, meaningful jewellery that can be worn beyond the festive period. We are dedicated to making exquisite jewellery more accessible—including enticing offers, quicker delivery, and inspiring designs. This festive season, we’re also gifting a complimentary 0.5g gold coin with every ₹30,000 spent—adding to the significance of Akshaya Tritiya.”
Sol, made in 18KT yellow gold and featuring specially cut yellow gemstones, embodies the golden shades of dawn—a glowing emblem of new beginnings. On the other hand, Luna showcases delicate diamond-embellished designs in 18KT gold, encapsulating the calm yet potent nature of the moon, representing transformation and elegance.
CaratLane has launched a comprehensive campaign to highlight Sol & Luna—featuring prominent OOH advertisements and a high-profile IPL partnership on Star Sports HD and JioHotstar.
With prices commencing at just ₹20,000, the collections can be found online, through Try-at-Home services, and across over 310 CaratLane stores.
Elevating the Akshaya Tritiya festivities, CaratLane presents one of the most appealing jewellery offers in the nation this season. For every purchase of ₹30,000, shoppers receive a complimentary 0.5g 22KT gold coin—and the benefits increase as customers spend more.
This time-limited offer applies to all studded and preset jewellery purchases. For online transactions, the coins will be dispatched after the jewellery has been delivered.
Recognizing that festivities can’t be delayed, CaratLane is also providing six-hour home delivery for Sol & Luna items ordered via the CaratLane app or website—ensuring that your sparkle arrives promptly.