NAC Jewellers has officially launched its eagerly awaited 2025 U.S. roadshow with an inaugural event in Milpitas, California, taking place on April 12 and 13. This tour aims to bring the beauty and tradition of NAC’s jewellery to Indian communities across the United States, merging traditional craftsmanship with modern design to appeal to a diverse range of style preferences.
The roadshow showcases a selectively curated array of jewellery that honors India’s rich cultural legacy while incorporating contemporary aesthetics. In a distinctive collaboration with Patterns Hyderabad, a leading ethnic wear brand, NAC Jewellers is providing participants with an enhanced shopping experience that fuses jewellery with stylish Indian clothing.
Following the successful launch in Milpitas, the roadshow will continue on to:
A major highlight will be the special presentation in Edison, New Jersey, on April 30, celebrating Akshaya Tritiya, a festival recognized as one of the most fortunate days for buying gold and making new beginnings. During this event, NAC will introduce exclusive designs, focusing on jewellery that embodies spiritual significance and remarkable craftsmanship.
At each location, customers will have the opportunity to interact directly with jewellery specialists, discover styling inspiration, and experience NAC’s signature collections up close—transforming the roadshow into a celebration of culture and community rather than just a retail event.
In a further move to expand its brand presence, NAC Jewellers has recently teamed up with MenoParty 2025, an innovative initiative aimed at dismantling the stigma surrounding menopause. This partnership underscores the brand’s ongoing dedication to engaging with women through genuine and compassionate outreach.
Established in 1917 by Nathella Narayana Chetty, and later expanded by his son Nathella Anantham Chetty, NAC Jewellers now operates 11 stores across Chennai as well as a flagship showroom in Vijayawada, Andhra Pradesh. Through its 2025 U.S. roadshow, NAC continues to celebrate its century-old heritage while exploring global opportunities.