Gemological Science International (GSI), recognized as one of the leading gemological organizations worldwide, recently hosted an engaging workshop entitled “Introduction to Gemstones & Diamonds” for the retail sales staff of Waman Hari Pethe Jewellers (WHP) in Mumbai. This initiative is part of GSI’s ongoing commitment to collaborate closely with retailers, empowering their teams with the essential tools required to thrive in a constantly changing jewelry market.
The workshop provided an in-depth exploration of fundamental gemological concepts while effectively merging practical retail applications. Participants learned about the captivating journey of diamonds, from the mines to display cases, as well as critical information regarding the 4Cs of diamond grading and the basics of coloured gemstones that influence their value.
“We had a focused and insightful session hosted by GSI for our WHP Jewellers team, addressing key topics in retail service, customer engagement, and professional behaviour; along with their focus on the technical aspects of diamonds. It was inspiring to observe our team actively participate, engage in conversations, and proudly receive their certificates. Such educational opportunities are vital for improving our service standards and fostering team confidence. Here’s to continual learning, collective advancement, and achieving excellence every day!” expressed Anushri Vijayaraghvan, Head HR, Waman Hari Pethe Jewellers.
What distinguished this workshop was its blended methodology; integrating extensive product knowledge with sales acumen. By grasping customer behavior, establishing trust, and managing objections, WHP’s team took part in interactive discussions and role-playing exercises, honing their abilities through GSI’s effective seven-step sales strategy.
“Storytelling has become integral to jewellery retail,” stated Ramit Kapur, Managing Director of GSI India. “Modern consumers are inquisitive; they are not merely purchasing a product; they are investing in something profoundly meaningful and valuable. At that moment, your front-line sales personnel become their most knowledgeable advisor. And like any advisor, it’s essential that they possess the appropriate knowledge and skills to assist in their purchasing decisions.”
Crafted by GSI’s global experts and customized to fit each brand’s ethos, these modules are empowering retail teams worldwide to enhance their skills and improve the in-store experience.