KISNA Diamond and Gold Jewellery, a prominent jewellery brand in India, is commemorating the auspicious festival of Akshaya Tritiya with the introduction of its stunning ‘Akshaya’ Collection, available at Shop-in-Shop and Franchise locations. This carefully curated collection draws from the eternal ideals of abundance and continuity that Akshaya Tritiya represents, symbolizing wealth, good luck, and fresh starts.
The Akshaya Collection embodies this spirit with designs that evoke timeless beauty, spiritual depth, and the endless cycle of renewal. Featuring natural themes that reflect growth, harmony, and flowing prosperity, the collection moves away from traditional motifs, favoring organic, rhythmic shapes, such as blooming petals and thriving vines, which symbolize the continuous influx of wealth and wellness. The artistry aligns with this philosophy through illusion settings that impart a sense of elegant motion and interconnection in each piece.
The collection consists of 236 beautifully crafted items, including 107 sets of necklaces and earrings, pendant and earring combinations, and bangles. All items are made from 18K and 14K gold. The collection targets those who desire luxury imbued with profound symbolism, striking a perfect balance between heritage and modern design.
Each piece of jewellery undergoes a thorough craftsmanship process, starting with comprehensive research into classical dance styles and natural designs. This is followed by detailed sketching, 3D modeling, wax prototyping, gemstone setting, and precision finishing. The outcome is a cohesive collection that fuses tradition with contemporary elements, artistry with innovation.
To celebrate the launch, KISNA is initiating nationwide promotions, eye-catching in-store visual merchandising displays, and features of key pieces across its showrooms and shop-in-shop outlets throughout India.
Commenting on the launch, Parag Shah, CEO of Kisna Diamond and Gold Jewellery, stated, “Jewellery transcends mere adornment; it embodies emotions, traditions, and treasured milestones. With our Akshaya collection, we aimed to craft designs that not only recognize the importance of this significant occasion but also enhance the personal bond between jewellery and its wearer. The collections extend beyond heritage; they offer enduring beauty and meaning, perfect for marking new beginnings.”