Scheduled from April 25 to May 31, 2025, this year’s campaign will take place in over 1,800 stores across more than 360 cities, including metro areas and tier 1, 2, and 3 markets.
A key component of PGI India’s yearly marketing strategy, the initiative aims to boost consumer interest and strengthen retailer collaborations. The campaign will highlight PGI’s three signature collections — Platinum Love Bands, Men of Platinum, and Platinum Evara — all crafted from 95% pure platinum to embody contemporary values of significance, rarity, and self-expression.
Building on the success of prior years, the 2025 edition follows a robust performance in 2024, which featured 1,650 participating stores. Retailers across the country are preparing to take advantage of PGI’s marketing efforts, particularly with the upcoming festive and wedding seasons.
Vaishali Banerjee, Managing Director of PGI India, stated, “The return of the Platinum Season of Love underscores our dedication to putting consumers at the forefront of our initiatives while enhancing retail partnerships. This campaign exemplifies how strategic collaboration can elevate awareness and promote ongoing growth for the platinum category.”