Bvlgari has officially launched its enhanced Manifattura in Valenza, which is now the world’s largest single-brand jewelry manufacturing site. Covering 33,000 square meters, this cutting-edge facility aims to double the brand’s production capabilities and create over 1,000 new jobs by 2029, summing up to a total of 1,600 positions.
As part of this growth, Bvlgari has introduced Scuola Bvlgari—its first jewelry school open to the public—located on the premises. This school provides professional training in goldsmithing and gemstone setting, underlining the company’s dedication to craftsmanship and education.
“Today marks a significant milestone not only for Bvlgari but also for the Valenza region and the global jewelry sector,” stated Jean-Christophe Babin, CEO of Bvlgari. “The expansion of our Manufacture represents more than just an increase in size and production capability—it embodies a bold, modern vision for the future of the luxury industry.”
He added, “This initiative is aimed at integrating new crafts from the jewelry sector, making us an even more involved, skilled, and forward-thinking partner in our collaborations with outside stakeholders—while also enhancing education and training, promoting workplace well-being, and safeguarding the environment.”
Babin highlighted the ambitious objectives behind the project: “By 2029, we plan to create a total of 1,600 jobs, remaining committed to contributing to the excellence of this area and the art of jewelry.”
The site was inaugurated with an official ceremony and press conference attended by Jean-Christophe Babin, LVMH Italy President Toni Belloni, Piedmont Region Vice President and Regional Minister Elena Chiorino, and Undersecretary of the Ministry of Enterprises and Made in Italy, Fausta Bergamotto.
Constructed with a fully sustainable approach, the Manifattura operates completely on renewable energy. It features more than 4,100 solar panels and a geothermal system, which supplies half of the facility’s energy requirements and ensures a carbon-neutral footprint.
The celebration also featured the unveiling of two contemporary art installations, which had been exhibited elsewhere and are now permanently displayed at Manifattura Bvlgari, symbolizing the brand’s lasting connection to art, innovation, and tradition.