Renowned actress participates in the latest phase of the Be Love campaign, aimed at redefining Pandora as a complete jewellery brand!
Pandora, the largest jewellery brand globally, has rolled out a continuation of its Be Love campaign, which debuted in 2024. This initiative is a part of the company’s plan to enhance growth by transitioning from a brand recognized primarily for its signature charm bracelets to a comprehensive jewellery brand with love at its center.
Highlighting Pandora’s most notable pieces, the campaign features a new lineup of brand ambassadors, including actress Winona Ryder, supermodel Iman, and models Vittoria Ceretti, Karen Elson, He Cong, and Ugbad Abdi, among others. The campaign is captured by some of the most distinguished talents in the industry, with photography by Fabien Baron and Craig McDean, alongside product images by Raymond Meir.
Discussing her interpretation of love, Winona Ryder explained that it encompasses compassion and emotional openness. “It’s fundamentally about listening,” she remarked. “It’s about striving to be as understanding as possible. Seeing things from various viewpoints encapsulates love for me. It’s a deeply profound way to experience love.”
First launched in 2024, the Be Love campaign marked a significant turning point in Pandora’s development, achieving impressive results in its initial year. Featuring global brand ambassadors Chloe and Halle Bailey alongside Pamela Anderson, the campaign resulted in an 11% increase in brand consideration and a 5% rise in unaided brand awareness across the globe. Demonstrating its increasing impact, strong consumer engagement, and competitive advantage, Pandora secured a position on Interbrand’s Best Global Brands list in 2024, ranking among the most valuable brands worldwide.
“We persist in creating jewellery that acts as a personal and significant expression of love,” stated Berta de Pablos-Barbier, Chief Marketing Officer of Pandora. “From the customizable Be Love heart charm to the sleek Essence heart ring, each item represents our dedication to quality and innovation. As we advance toward becoming a complete jewellery brand, our collaborations with remarkable talents and strategic investments will continue to enhance Pandora’s status as the leading name in accessible luxury jewellery.”