Recently, Antonella Reina unveiled “The Art of Titanium” at Zancan! The maison from Vicenza reinforces its standing in luxury men’s jewelry with collections that blend innovative materials and elegant designs, narrating a tale rich in identity and excellence.
Eternity Titanium exemplifies this forward momentum perfectly. Titanium—light, durable, and extremely adaptable—serves as the foundation where cutting-edge technology and craftsmanship converge. Meticulously shaped by advanced machinery and refined by skilled artisans, it is transformed into accessories featuring a minimalist yet striking design, enhanced by touches of 18kt gold and natural diamonds.
This series is tailored for the modern, active, and self-assured man who seeks items that are not only attractive but also carry meaning.
Nevertheless, Zancan’s evolution is not solely driven by creativity. The year 2025 marks a period of growth, characterized by a strategic initiative to bolster its presence in vital markets—Europe and the U.S.—while exploring new opportunities in emerging areas like the Middle East and Latin America. The integration of sophisticated digital tools and an increasingly seamless and engaging shopping experience establishes e-commerce as the core of this evolution.
Zancan states that the Couture collection honors the realm of luxury men’s jewelry. Featuring 18K gold, diamonds, and precious stones set in refined gold pieces that effortlessly exude elegance, this classic collection employs cutting-edge technical methods to achieve its design.