The Natural Diamond Council is initiating a study series on trends, origins, and other aspects of the ultimate jewel, natural diamonds. We will collaborate with key organizations such as governments, local communities, analysts, and researchers that are involved in the many stages of natural diamond production from source to market.
These detailed reports are an essential resource for today’s discriminating customers, as well as members of the press and industry, as they provide transparent information and interesting data!
1: Flagship Report Reveals Trends and US Consumer Preferences for Natural Diamonds:
We collaborated with Tenoris, a trend analytics business, on our latest research, Natural Diamond Trends, A 2024 Overview, which details the latest trends and consumer preferences for natural diamonds.
Natural Diamond Trends: An Overview until 2024 Round diamonds continue to dominate the market, accounting for 82% of center stones in natural diamond jewelry in 2024. At the same time, more consumers are preferring to express their personality through fancy shapes, particularly elongated silhouettes such as Oval diamonds, which enhance the appearance and elegance of the hand.
VS-clarity diamonds are becoming more popular, but SI (Slightly Included) diamonds have long been a favorite among American consumers. Consumers are gradually expanding beyond the 1-carat comfort zone, preferring bigger diamonds for center stones. Rings are the most common type of diamond jewelry, followed by earrings.
Natural diamond jewelry accounts for 33% of sales value in wedding and 67% in non-bridal categories.
2: Diamond Report: Diamond Facts: This new edition of the Diamond Facts study aims to dispel the most popular fallacies about the diamond business by citing credible external sources. It includes updated statistics on myths from the first edition, as well as new ones addressed using previously unreported facts.
As a single point of reference, it provides an accurate and consistent voice on crucial themes including as
1. The positive influence of natural diamonds, includes instances from both producing countries and manufacturing.
2. Environmental stewardship.
3. Diamond verification.
4. Updated pricing and production data.
5. Terms related to disclosure and diamonds.
6. Responsible sourcing and traceability of natural diamonds.
3: Diamond Reports: Diamonds in Canada: The Canadian diamond industry is a remarkable narrative of discovery, expansion, and rewards. The diamond industry collaborates closely with governments, local communities, and Indigenous Peoples to maximize its socioeconomic contribution and environmental stewardship, to maintain a strict health and safety culture, and to ensure that operations provide long-term benefits after mines close.
Learn about some of the world’s oldest diamonds and how they influenced significant industry advances.
1) Canadian diamonds are among the world’s oldest, dating back 3.5 billion years.
2) The majority of Canada’s diamonds are produced in the Far North, in the Northwest Territories (NWT), which has 11 official languages and a population of 45,000 people, half of whom identify as Indigenous.
3) Since the commencement of the diamond recovery, a total of C$27.7 billion has been invested in Canada’s economy. 70% of the money was spent in the Northwest Territories, with C$19.3 billion going to NWT enterprises and $8.6 billion going to Indigenous firms.
4) Over the last three years, diamond mines have supplied 52% of the Government of NWT’s revenue from corporate income tax, property tax, fuel tax, and carbon tax.
5) The Diavik diamond mine built the largest off-grid solar facility in Canada’s North, demonstrating that renewable energy is viable in the sub-Arctic region. 6. Since 1996, diamonds have created 74,210 person-years of employment.