Zoya‘s emotionally expressive multi-media commercial, directed by Cannes Lions winner Laurence Dunmore, portrays a woman’s journey to embrace her feminine essence.
Zoya, from the Tata Group, proudly presents Reborn, a transcendent multimedia campaign video produced in conjunction with Wieden+Kennedy India. The film, directed by the celebrated Laurence Dunmore, known for his luxury storytelling and work with Johnny Depp, and produced by Wieden+Kennedy India, led by Yogesh Rijhwani, ECD, elegantly captures the spirit of a woman completely alive in her own narrative. Zoya unveils its new logo to coincide with the release of Reborn, ushering in a new era in the brand’s illustrious history.
About the film: Reborn brilliantly depicts the essence of a woman’s journey to discover her feminine nature. It commemorates the poignant moment when a woman truly comes into her own, accepting her own nature. This waking journey is central to the picture, as she is reborn—not for the world, but for herself.
This story revolves around Zoya‘s dedication to producing ageless, meaningful wearable art. Each piece is more than simply an accessory; it’s a talisman for her elemental feminine. Every piece reflects this profound, personal journey, and it is intended to support and celebrate her journey of becoming herself.
“Our journey together was a creative collaboration to find and craft the essence of Zoya as a brand and lifestyle, embracing the idea of a woman seeking a reconnection with her inner creativity and the dreams and passions that inspire her rebirth.” Laurence Dunmore, a great filmmaker, explains:
“Unlike other solitaires, the Zoya solitaire is not an outward marker,” says Yogesh Rijhwani, ECD of W+K India. “That revelation helped shape our creative journey. It’s about a woman coming alive as she discovers her actual, inner self.
The Reborn collection marks a new era for the atelier, featuring the groundbreaking Eterna Cut™ and a new logo. The Eterna Cut™, a meticulously created star-shaped facet, elevates each item to wearable art and an eternal treasure. The new logo represents creation, rebirth, and vigor. At its heart, the Reborn collection is a tribute to removing the unnecessary and focusing on what truly matters—the purity and significance of the solitaire itself.
This sentiment is mirrored in every piece, including the solitaire, logo, and collection, where Zoya‘s muse is a lady whose jewelry reflects her spirit, celebrating the beauty and depth of her own path.
“At Zoya, we believe that a solitaire is more than just a sign; it’s a personal treasure that reflects the Zoya woman’s journey. Like her, the unrivaled brilliance of our solitaires shines through, with each piece crafted to capture her soul. The Eterna Cut™ Zoya solitaire is crafted with remarkable creativity and exudes mesmerizing fire and scintillation, expressing her spirit and reminding her of her inner light.” Ajoy Chawla, CEO of Titan’s Jewellery Division