Jemora Gemhouse (JGH), an innovative auction house specializing in rare and precious polished coloured gemstones, is poised to alter the gemstone industry by bridging the gap between coloured gemstone owners and a select group of purchasers. The auction house intends to create a haven for the world’s rarest gems.
Jemora Gemhouse (JGH), founded by Dev Shetty, is a subsidiary of the Gaston Group, a corporation headquartered in the UAE.
Dev Shetty described his aim for the auction company: “I am thrilled to introduce Jemora Gemhouse, the first-of-its-kind auction house dedicated to highly rare and exquisite polished coloured gemstones. For years, the industry has need a specialist platform to present premium-colored diamonds to the appropriate audience while avoiding the limits of regular auction houses. Jemora Gemhouse meets this demand by linking sellers and purchasers directly, ensuring that the best jewels receive their actual market value.”
He continued, “Our inaugural auction promises to be a landmark event, with once-in-a-lifetime collections that are simply irreplaceable. I’d like to thank the Jemora Gemhouse team for their hard work in assembling this stunning collection, as well as DMCC for hosting this event at its world-class location in the Dubai Diamond Exchange.”
Ahmed Bin Sulayem, DMCC’s Executive Chairman and CEO, stated: “The Dubai Diamond Exchange is the world’s largest diamond tender facility, servicing over 1,350 enterprises and fast growing into colored gemstones. Recent record-breaking bids for emeralds, rubies, and sapphires demonstrate our rise as the preferred hub for the global coloured gemstone industry. We are excited to establish Jemora Gemhouse and look forward to collaborating with Dev Shetty to ease access and foster trade growth through the UAE for some of the world’s most amazing colored gemstones.”
Jemora Gemhouse, with its pioneering approach and commitment to excellence, will have its debut auction at DMCC‘s Dubai Diamond Exchange from March 17th to 19th, 2025. It will exhibit a magnificent assortment of sapphires from renowned origins such as Kashmir, Madagascar, and Sri Lanka, with sapphires available in a variety of colors, including blue, pink, padparadschas, and yellow.
Every gemstone at Jemora Gemhouse has been certified by leading laboratories such as AGL, GRS, Gübelin, and SSEF, assuring its authenticity and quality.