Malabar Gold & Diamonds, one of the world’s largest and most recognized gold and diamond jewellers, proudly presents ‘Solitaire One,’ a beautiful assortment of natural diamonds certified by international laboratories. The campaign, which stars Bollywood sensation and brand ambassador Alia Bhatt, emphasizes the eternal beauty of solitaires, highlighting their capacity to brighten life’s most precious moments and express the enduring affection that every woman has for these dazzling gems.
The ad begins with a compelling film featuring Alia Bhatt, which depicts three romantically connected love tales. The visually spectacular narrative follows the journey of a person’s link with their soulmate as well as their deep connection with solitaires, underlining how these eternal jewels become a part of life’s most magical occasions. Alia Bhatt‘s grace and charisma provide warmth and emotion to the campaign, capturing the excitement of finding “The One.” DDB Mudra conceptualized the campaign.
MP Ahammed, Chairman of Malabar Group, stated, “With ‘Solitaire One,’ we have created more than just a collection; it is a celebration of timeless beauty and the power of love.” The campaign captures women’s deep emotional attachment to solitaires, which represent both elegance and enduring memories. We are happy with the campaign’s response and proud to offer a piece that embodies the strength, grace, and individuality of each woman who wears it.”
‘Solitaire One‘ is set to transform the solitaire jewelry experience by presenting an amazing choice of natural diamonds that promise to be adored for a lifetime, with nationwide availability. Every diamond larger than 0.30 ct, as well as every item of jewelry, goes through a two-step certification process to ensure that we provide our consumers with the best quality.
Solitaire One distinguishes itself with its devotion to ethical sourcing, a confirmed chain of custody, the assurance of Malabar Promises, 28 demanding quality inspections, and international certification. Malabar Gold & Diamonds guarantees that all gold and diamonds are sourced responsibly via authorized methods. Furthermore, the Malabar Group devotes 5% of its income to CSR projects, which focus on health, housing, education, environmental sustainability, hunger eradication, and women’s empowerment programmes.