Senco Gold & Diamonds celebrates its 85th anniversary with the introduction of the ‘Khushiyon Ki Reet’ campaign, which honors heritage, craftsmanship, and the joy of tradition. The campaign’s wedding season film, starring Yogita Bihani and directed by Priyanka Ghose, depicts the heartfelt narrative of a bride who recreates her grandmother’s historic bridal necklace. Senco’s legacy combines traditional artistry with new designs, transforming its jewelry into a symbol of love, family, and enduring beauty.