Zoya, Tata’s luxury jewellery brand, has announced its entry into East India with the grand opening of its first store in Kolkata. The new Zoya boutique, housed in a quaint heritage home on Shakespeare Sarani Road, represents a significant milestone for the brand, introducing its fine craftsmanship and timeless designs to a new generation of discerning customers.
Ajoy Chawla, CEO of Titan’s Jewellery Division, and Twinkle Khanna, a noted designer and author, graced the inauguration event. The store itself is intended to be an immersive experience that mirrors the Zoya woman’s inner journey of self-discovery. Handcrafted paintings, evocative sculptures, and a flowing paper chandelier create an artistic space that honors feminine and personal development.
“Zoya finds the ideal home in Kolkata, where modern luxury meets rich cultural tradition. Ajoy Chawla noted that Zoya highlights the ageless journey of women in a city that truly values art and culture, reflecting the essence of being ‘alive’.
Bespoke consultations, elaborate displays of delicate items, and private consultation rooms provide an environment in which ladies may explore Zoya‘s collections in a personalized and thoughtful manner. This emphasis on personal connection extends to a private lounge and flexible discussion areas, which encourage intimate encounters between clients and designers.
Twinkle Khanna spoke at the inauguration about Zoya‘s “cultural capital,” noting how each piece tells a narrative and honors the brand’s muse. She also lauded the Kolkata store, stating that it “exemplifies our heritage” by creating an environment that symbolizes India’s rich history.