To advance the natural diamond sector, the Natural Diamond Council (NDC) and jewelry store Jos Alukkas have formed a strategic alliance. The objectives of this partnership are to increase demand for natural diamonds, advance transparency, and raise consumer awareness.
Together, the two organizations will inform consumers about the special characteristics, worth, and ethical origin of natural diamonds. In order to reach a larger audience, this will entail producing educational content, doing workshops, and utilizing digital media.
Jos Alukkas and NDC will work together to create cutting-edge product designs that highlight the elegance and adaptability of real diamonds. This will involve creating both classic and modern jewelry pieces to suit a range of consumer tastes.
The collaboration will back business projects that highlight how the natural diamond sector benefits economies and societies globally. This involves promoting ethical mining, sustainable environmental practices, and fair labor practices.
“I would like to thank the Jos Alukkas team and Varghese, Paul, and John for supporting us and believing in our vision to celebrate the essence of these ancient heirlooms and the authenticity they represent,” said Richa Singh, Managing Director, Natural Diamond Council, India & Middle East. Our partnership will begin with engaging material, educational facts, a display of the finest craftsmanship and design, and an explanation of the beneficial effects of the natural diamond industry. Together, we intend to expand the sector and create the diamond dream for countless customers nationwide.
“NDC’s association with Jos Alukkas will be a mutually beneficial partnership,” stated Jos Alukka, Chairman of the Jos Alukkas Group, in reference to this partnership. Although gold remains the foundation of our business, we have seen a significant rise in sales of diamond jewelry year over year, which demonstrates the appeal of genuine diamonds to consumers.