The Natural Diamond Council (NDC) has released a new advertisement shot in the breathtaking settings of Canada’s Northwest Territories. The campaign, which aims to educate consumers about the Real, Rare, and Responsible values of natural diamonds, includes a series of striking visuals that highlight the beauty and uniqueness of these valuable stones.
A number of well-known jewelers, including Ben Bridge, David Gardner’s Jewelers, R.F. Moeller Jeweler, Sissy’s Log Cabin, Cornell’s Jewelers, Brown & Co Jewelers, Bijouterie Italienne, and Marquirette’s, are planning aggressive pre-holiday marketing efforts to promote the NDC initiative.
Retailers across the country can use a comprehensive library of co-op campaign graphics to supplement their local media strategies. These materials include TV and film spots (15-second and 30-second versions with co-op end cards), out-of-home advertising, print ads, digital content, social media posts, radio scripts, point-of-sale materials, and more. Each asset can be customized with the retailer’s logo and includes a genuine diamond engagement ring.
Additionally, shops who invest in the campaign will receive gratis access to the NDC‘s Beyond the 4Cs education platform. This platform contains useful information about the ethical sourcing and responsible procedures involved with natural diamonds.