The IIJS Premiere door-to-door campaign in Abu Dhabi got a resounding favorable response, cementing the show’s status as the world’s largest jewellery trade event. Throughout the campaign, IIJS representatives visited 55 jewellers in all of the Emirates’ jewellery markets, presenting them with individualized previews of upcoming trends, innovations, and unique offers. Face-to-face encounters enabled jewellers to get in-depth insights and connect directly with industry experts and exhibitors.
Jewellers expressed gratitude for the effort, which gave them a better grasp of what IIJS has in store. The favorable reply indicates a large increase in registrations for the upcoming IIJS convention, with many jewellers already intending to attend.