Ariana Grande, a US pop icon, has been named the new brand ambassador for Swarovski, an Austrian crystal and jewelry firm. Grande, 31, a Grammy-winning singer, songwriter, and actress, will appear in the company’s next holiday ad.
Swarovski, which announced increased sales of $1.99 billion in 2023, said it chose Grande as a “powerful advocate for inclusion and empowerment”. It identifies her as a “true style icon”.
“I am thrilled to be Swarovski’s Brand Ambassador,” Grande stated in a statement. “It’s an honor to represent a brand that shares my love for creativity, pushes the boundaries beyond the realm of jewelry, and advocates unapologetic self-expression. I can’t wait to go on this journey and inspire others to embrace their own special brightness.”
This collaboration will begin with a holiday campaign later this year, and Swarovski’s global creative director, Giovanna Engelbert, expressed her excitement about the partnership, saying: “Ariana‘s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador.”