The IIJS Premiere team recently completed its Phase 2 campaign at Dubai’s famed Deira Gold Souq, achieving a critical milestone in its efforts to engage with worldwide jewellers and industry stakeholders. The ad received a strong response, emphasizing the event’s relevance and attractiveness to the international jeweler community.
The team worked with 45 wholesalers and shops at Deira Gold Souq, Gold Centre, Gold Land, and Gold House. Deira Gold Souq, known for its rich history and dynamic marketplace, provides the ideal setting for the IIJS Premiere campaign.
The campaign drew a broad collection of jewellers, merchants, and industry professionals eager to learn about the latest trends, innovations, and prospects at the IIJS Premiere, which took place in Mumbai from August 8 to 13.